As I was reading chapter one, I realized the importance of genre is in successfully creating a piece that will reach a desired audience. This is due to the fact that certain demographics differ in the way in which they interact with information. For example, it would be impractical to prepare a series of newspaper ads for a product that would appeal to teens as newspapers are not a medium that this demographic typically interacts with. With this being said, it is important to think of your genre when you are selecting the way it is being presented, how it’s being presented and the most effective medium to reach a desired demographic.